To help communicate your department’s events to the appropriate audiences, the Department of Marketing and Communications has created this guide. Keep in mind that promotion is a resource to achieve goals, not a goal in and of itself. Ultimately, you want someone to do something: buy a ticket, attend your event, register for a class, or make a donation. Any communication should have a specific goal in mind.
There are a variety of free tools available at your disposal listed below. Click on a heading to expand for more information on the topic.