To help communicate your department’s events to the appropriate audiences, the Department of Communications and Marketing has created this guide. Keep in mind that promotion is a resource to achieve goals, not a goal in and of itself. Ultimately, you want someone to do something: buy a ticket, attend your event, register for a class, or make a donation. Any communication should have a specific goal in mind.
There are a variety of free tools available at your disposal listed below. Click on a heading to expand for more information on the topic.
Always remember that when marketing your event or program, effective messages focus on benefits, not features. After you answer the Who, What, When and Where, answer the “So What?” or “Why should I care?” question. And research, target and personalize the message to the target audience. Segment your messages as much as possible. Example: your message to alumni would be different than a message to parents of schoolchildren or educators.