Ozarks Tech is ushering in the new year with the launch of an updated and comprehensive Brand Guide.
After months of preparation, the Ozarks Tech Brand Guide is now available as an internal and external resource for standards and usage on items such as college logos, fonts, colors and social media icons. In addition, the guide offers instructions on the correct usage of the Ozarks Tech name and the recently refreshed Ozzy logo.
With this launch, the college also unveiled the Ozarks Tech Media Library. This digital asset manager will house marketing and communications resources for employees, including the Brand Guide along with official college PowerPoint templates, letterhead, logos and photography.
Ozarks Tech is proud to be a leader in innovation and educational excellence, and these tools are designed to further help represent that dedication to strengthening the communities we serve. The guide will enhance communication and brand effectiveness, all while reinforcing the institution’s reputation and visual presence in the community.
“We have an important and clear mission at Ozarks Tech, and this new Brand Guide and digital asset manager will help us all effectively and consistently represent that mission to our community, students and employees,” said Ozarks Tech Chief Marketing and Communications Officer Cassie Mathes.
Mathes added that this Brand Guide is not only a means to help tell the Ozarks Tech story in a more focused and clearly identifiable way, but it also showcases the collective college pride.
“As Ozarks Tech continues to grow, our brand is a commitment to students and creating a well-trained workforce and we want that to be depicted in all that we do,” she said.
Ozarks Tech looks forward to presenting an even more consistent, powerful brand that reflects the excellence of the college. To view the new Ozarks Tech Brand Guide, visit https://news.otc.edu/brand-guide/